Bachelor

First established in 2001, the Electronic Commerce major is an interdisciplinary program that combines business knowledge and technical skills, preparing undergraduate students for success in the highly competitive and increasingly technical business world of the twenty-first century. Since 2018, the program has begun to lean in the direction of digital operation and innovation. In 2022, the Electronic Commerce major was approved as one of the National First-class Undergraduate Programs in China.

Students majoring in Electronic Commerce (Digital Operation and Innovation) can choose to pursue a minor in another specialty starting in their second year.

In order to fulfill the degree requirements and graduate, students must complete a total of 140 credits (2356 teaching hours), along with 12 credits of practical courses, over a period of four years.

Course credits and teaching hours are listed as follows:

1. General Compulsory Courses: Fundamental Principles of Marxism, Introduction to Mao Zedong Thought and Theoretical System of Socialism with Chinese Characteristics, Outline of Modern and Contemporary History of China, Ethics and Morality Cultivation & Fundamentals of Law, Current Affairs and Policies, The Xi’s Thought on Socialism with Chinese Characteristics for a New Era, College English, Physical Education, Military Theories, Labor Education, National Security Education, History of the Communist Party of China (Elective), History of Socialist Development (Elective).

2. General Education Courses: (1) History, philosophy and comparative civilization; (2) Literature, art and cultural studies; (3) Social sciences and regional studies; (4) Language, translation and intercultural communication; (5) Science and technology, artificial intelligence and social development; (6) Psychology, life education and physical and mental health; (7) Research methods and speculative innovation; (8) International general courses.

3. Major Compulsory Courses: Advanced Mathematics I II, Linear Algebra, Probability and Mathematical Statistics, Statistics, Computer and the Internet, Microeconomics, Macroeconomics, Introduction and Application of Programming Language (Python), Accounting, Management, Corporate Financial Management, E-Commerce, Business Data Visualization, Data Analysis for E-commerce Platforms, Product Operations and Innovations in E-commerce, Database and data structure, Operations Research, Practice of International Trade, Digital Marketing, Financial Statement Analysis, Design and Implementation of Mobile Apps, Introduction to Fintech.

4. Major Elective Courses (choose from 37 courses listed below): Contemporary Economics and Management: Theory and Practice, Artificial Intelligence and Business, Research Methodology, Economic Law, Business Negotiation, Internet Innovation and Entrepreneurship, Professional Development and Workplace Analysis, International Business Law, etc.

5. Practical Courses: Military Training (Practice), Social Practice and Field Study, Innovation and Entrepreneurship Training Course, Graduation Internship, Dissertation.