ZHANG Jilong

Assistant Professor

zhangjilong@bfsu.edu.cn

Educational background

Ph.D. in Technical Economics and Management, Renmin University of China[LY1]

Taught Courses & Research Field

Taught Courses:

E-commerce Product Operation and Innovation (Undergraduate), Advanced Statistics (Master)

Research Field:

Text analysis, E-commerce, Payment for knowledge, Online health care

Achievements in Academic Research

Journal Papers 

1. Jilong Zhang, Jin Zhang, Kanliang Wang, Wei Yan. (2021). Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health. Electronic Commerce Research, https://doi.org/10.1007/s10660-021-09516-6. [SSCI]

2. Jin Zhang, Jilong Zhang, Guoqing Chen. (2021). A semantic transfer approach to keyword suggestion for search engine advertising. Electronic Commerce Research, https://doi.org/10.1007/s10660-021-09496-7. [SSCI]

3. Jin Zhang, Jilong Zhang, Mingyue Zhang. (2019). From free to paid: Customer expertise and customer satisfaction on knowledge payment platforms. Decision Support Systems, https://doi.org/10.1016/j.dss.2019.113140. [SCI]

Conference Papers 

1. Zhang, J. L. (2021, Oct). The effect of linguistic disfluency on consumer satisfaction in online knowledge payment. INFORMS 2021 Annual Meeting.

2. Zhang, J. L. (2018, Jul). The influence of online physician-patient communication on customer satisfaction: A text mining perspective. International Conference on Electronic Commerce (ICEC) 2018.

Academic Service

1. Reviewer, PACIS, 2020-2021

2. Reviewer, ECR, 2021