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Teaching and Research

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WEN Zhong

Associate Professor

Ph.D.,New York University

教育背景 Education Background

Ph. D, New York University, 2007

Master, Tsinghua University, 2000

Bachelor, Tsinghua University 1998

工作经历 Work Experience

2019 - Now Beijing Foreign Studies University

2007-2019, Tsinghua University, China

2000-2001, Siemens AG, Germany

教学研究 Taught courses & Research Interests

Taught courses:Data and Business, E-Commerce, Information Systems, Digital Market Strategies, Accounting Information Systems, Python and Data Processing

Research Interests:Digital strategies, Information economics, E-Commerce

科研成果 Achievements in Academic Research

Selected publications

Wen, Z., Lin, L. (2019) Pricing or Advertising? A Game Theoretic Analysis of Online Retailing, Journal of the Association for Information Systems, Vol. 20, No. 7, p.858-886

Wen, Z., Lin, L. (2016), Optimal Fee Structures of Crowdsourcing Platforms, Decision Sciences, Vol. 47, No. 5, p. 820-850

Wen, Z. (2014), “Mixed Pricing in Oligopoly with Limited Monopoly Power", Economics Letters, Vol. 125, p. 87-92

Vuylsteke, A., Wen, Z., Baesens, B., Poelmans, J. (2014), “Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe", Journal of Interactive Marketing, Vol. 24, p. 309-331

Jing, B., Wen, Z. (2008), “Finitely loyal customers, switchers, and equilibrium price promotion", Journal of Economics Management Strategy, Vol. 17, p. 683-707