Degree Program | IBS Video | BFSU | Information Systems | Study in China
Welcome to International Business School, BFSU| 简体中文教育背景 Education Background
2011.04-2016.06 University of Durham, UK Ph.D in Intercultural Communication
2009.09-2011.01 University of Durham, UK MA in TESOL
2008.09-2009.11 University of Surrey, UK M.Sc in International Hotel Management
2003.09-2007.07 Donhua University, China B.Eng
工作经历 Work Experience
2018.9-Present Assistant Professor, International Business School, Beijing Foreign Studies University
2016.8-2018.8 Postdoc Researcher, Institute of Tourism Industry and Enterprise Development, China Tourism Academy
教学研究 Taught Courses & Research Field
教授课程 Taught Courses:
International Marketing Management, Company Consultancy Project, Marketing Research Methods
研究方向 Research Field:
Intercultural Communication, Service Marketing, Hotel Management, Foreign Language Teaching
科研成果 Achievements in Academic Research
SELECTED PUBLICATION:
ZHENG, W. Feelings about intercultural development: A review of research on international students’ intercultural adjustment experiences from an emotion perspective. ECNU Review of Education, 2025 (ESCI)
ZHENG, W. Emotional intercultural competence in contexts: an ethnographic study of Chinese international postgraduate students. Higher Education, 86, 1307–1324, 2023 (SSCI)
ZHENG, W. Beyond cultural learning and preserving psychological well-being: Chinese international students’ constructions of intercultural adjustment from an emotion management perspective. Language and Intercultural Communication, 17(1), 9-25, 2017(SSCI)
ZHENG, W. Chinese students’ constructions of intercultural adjustment in a UK university context: An emotion management perspective. 15th International Association for Languages and Intercultural Communication Conference, Beijing, China, 2015
ZHENG, W. An ethnographic study of how Chinese students perceive and respond to emotions in intercultural communication. CultNet 2015 International Seminar, Durham, UK, 2015
ZHENG, W. How Chinese students experience emotions in intercultural communication in the UK: Developing an appropriate research design. 11th International Association for Languages and Intercultural Communication Conference, Durham, UK, 2012
ZHENG, W. A review of research on emotional intercultural communication in the hotel industry. Intercultural Studies Forum, 2022, (06), 78-90. (In Chinese)
ZHENG, W. Hotel webpage design based on a consumer perception perspective: A literature review. China Tourism Review, 2018(2), 125-132. (In Chinese)
ZHENG, W. Towards a quality-oriented development for Chinese inbound educational tourism industry: the perspective of Belt and Road Initiative. China Tourism Review, 2018(1), 122-127. (In Chinese)
ZHENG, W. & JIANG, Y. Creating value from Social Big Data: Implications for Smart Tourism Destinations. China Tourism Big Data, 2018(3), 50-55. (Translated work in Chinese)
ZHENG, W. & JIANG, Y. The economic importance of meetings and conferences: A satellite account approach. China Tourism Big Data, 2018(1), 53-59. (Translated work in Chinese)
ZHENG, W. & LI, Z. An Overview of China Travel Service Industry 2016. In China National Tourism Administration (Ed.) The Yearbook of China Tourism 2017 (pp. 163-168). Beijing: China Tourism Press. (In Chinese)
RESEARCH PROJECT PARTICIPATED:
2020-Present “Research on returnee students’ identity and reintegration model” Foundation of Ministry of Education of China
2018-Present “Research on Civilized Tourism under the Perspective of Space Justice: Semantics Deconstruction, Academic Criticism and Path Design” National Social Science Foundation of China
2017-2021 “Research on the tourism economy growth potential and developmental dynamics under the new normal” National Social Science Foundation of China
Research field
Intercultural Management, Internationalization of Higher Education, Tourism Management
Taught courses
Cross-cultural Management, Business Communication, Globalization & Employability