ZHENG Weijia

Assistant Professor

Ph.D in Intercultural Communication, University of Durham, UK

教育背景 Education Background

2011.04-2016.06 University of Durham, UK Ph.D in Intercultural Communication

2009.09-2011.01 University of Durham, UK MA in TESOL

2008.09-2009.11 University of Surrey, UK M.Sc in International Hotel Management

2003.09-2007.07 Donhua University, China B.Eng

工作经历 Work Experience

2018.9-Present Assistant Professor, International Business School, Beijing Foreign Studies University

2016.8-2018.8 Postdoc Researcher, Institute of Tourism Industry and Enterprise Development, China Tourism Academy

教学研究 Taught Courses & Research Field

教授课程 Taught Courses：

International Marketing Management, Company Consultancy Project, Marketing Research Methods

研究方向 Research Field：

Intercultural Communication, Service Marketing, Hotel Management, Foreign Language Teaching

科研成果 Achievements in Academic Research

Journal Papers

10、Weijia Zheng. (2022). A review of research on emotional intercultural communication in the hotel industry. Intercultural Studies Forum. Accepted.

9、Weijia Zheng. (2018). Consumer perception of hotel web page design: a literature review. China Tourism Review，2018,(02),125-132. 

8、ZHENG, W. (2018). Towards a quality-oriented development for Chinese inbound educational tourism industry: the perspective of Belt and Road Initiative. China Tourism Review, 18(1), 125-132. (In Chinese)

7、ZHENG, W. & JIANG, Y. (2018). Creating value from Social Big Data: Implications for Smart Tourism Destinations. China Tourism Big Data, 18(3), 50-55. (Translated work in Chinese)

6、ZHENG, W. & JIANG, Y. (2018). The economic importance of meetings and conferences: A satellite account approach. China Tourism Big Data, 18(1), 53-59. (Translated work in Chinese)

5、ZHENG, W. & LI, Z. (2017). Overview of China Travel Service Industry 2016. In China National Tourism Administration (Ed.) The Yearbook of China Tourism 2017 (pp. 163-168). Beijing: China Tourism Press. (In Chinese)

4、ZHENG, W. (2017). Beyond cultural learning and preserving psychological well-being: Chinese international students’ constructions of intercultural adjustment from an emotion management perspective. Language and Intercultural Communication, 17(1), 9-25.

3、ZHENG, W. (2015). Chinese students’ constructions of intercultural adjustment in a UK university context: An emotion management perspective. 15th International Association for Languages and Intercultural Communication Conference, Beijing, China.

2、ZHENG, W. (2015). An ethnographic study of how Chinese students perceive and respond to emotions in intercultural communication. CultNet 2015 International Seminar, Durham, UK.

1、ZHENG, W. (2012). How Chinese students experience emotions in intercultural communication in the UK: Developing an appropriate research design. 11th International Association for Languages and Intercultural Communication Conference, Durham, UK.

Academic Service

1. Book Manuscript Reviewer, Routledge (Taylor & Francis Group, UK), 2021

Professional Experience

1. Trainer, Huzhou Blackcurrant Marketing Planning Co., Ltd., 2022