Degree Program | IBS Video | BFSU | Information Systems | Study in China
Welcome to International Business School, BFSU| 简体中文Degree Program | IBS Video | BFSU | Information Systems | Study in China
Welcome to International Business School, BFSU| 简体中文教育背景 Education Background
2006-2010 Ph.D. in Humanities, University of Louisville, USA
2002-2005 M.A. in Cultural Studies, Beijing Foreign Studies University, PRC
1998-2002 B.A. in English, Beijing Foreign Studies University, PRC
工作经历 Work Experience
2014-present International Business School, Beijing Foreign Studies University, Associate Professor
2005-2014 International Business School, Beijing Foreign Studies University, Lecturer
2017 ESCP Europe Business School, Visiting Scholar
2010 University of Michigan, CCMB, Training
2009-2010 Michigan State University, APRR, Visiting Scholar
2008 Staffordshire University, Business School, Training
2004 Australian National University, CASS, Visiting Scholar
教学研究 Taught Courses & Research Field
Courses
Integrated Marketing Communications
Intercultural Business Communication
Research interests
IMC, consumer behavior, international marketing, intercultural communication
科研成果 Achievements in Academic Research
Papers
The asymmetric dominance of cognitive versus affective country image in driving purchase: Conditioning roles of cognition-affect intra-valence nature and product type, International Business Review (SSCI, ABS 3*), 2022.4.
The Spread of Chinese Culture among Overseas Chinese-A Case Study of the Reception of Chinese Movies by Overseas Chinese in the UK, Overseas Chinese Studies, 2017(3).
Electronic Word-of-Mouth on Microblogs: A cross-cultural content analysis of Twitter and Weibo，Intercultural Communication Studies, 2013, XXII (3), 18-42.
A Strategic Use of the Communication Mix in Destination Marketing, Modern Communication, 2013(4), 165-167.
Public Signs Translation and City Image Building: Based on the Case of Chongqing, Foreign Language and Literature, 2012, 28(3), 110-113.
The Reception of Postmodern Advertising—A Comparative Study of Chinese and US Consumers, Modern Communication, 2011(5), 104-108.
An Empirical Study on Generation Effect of Word Retrieval in Second Language Vocabulary Learning, Journal of Sichuan International Studies University, 2009(2), 77-81.
The Representation of the Orient in Western Women Perfume Advertisements: A Semiotic Analysis, Intercultural Communication Studies, 2008, XVII (1), 57-71.
Pictorial Metaphor in Advertising and Consumer Interpretation of Its Cultural Meaning, China Media Research, 2008, 4(3), 9-17.
The Australia-United States Free Trade Agreement: a critical study of the Howard coalition government’s bilateral approach to foreign trade policy, Proceedings of the 9th International Conference on Australian Studies, 2004.
From Industrial Relations to Workplace Relations: the Impact of the Federal Reforms in Workplace Relations since 1996 on Trade Union Movement in Australia, Forum on Social Science, 2004, 5(1), 38-43.
Books
The History of Chinese Ceramics, Springer, translator，2023.
The Dual-Entity of Market Competition: Establishment and Development of Mezzoeconomics, Routledge, translator，2021.
Postmodern Advertising and Its Reception:?A Cross-Cultural Perspective, University of International Business and Economics Press, 2012.
Business English: A Reading Course (Co-author), Foreign Language Teaching and Research Press, 2007.
Research Projects
Country of Origin Effect and International Branding Strategy for Chinese Brands, funded by BFSU, 2016-2019.
The History of Chinese Porcelain, funded by the National Social Science Fund of China, 2016-2023.
Word-of Mouth on Microblogs — a cross-cultural study, funded by Beijing Higher Education Young Elite Teacher Project, 2013-2015.
Intentional Social Action of Microbloggers, funded by BFSU, 2012.
Intercultural Conflict Management (participating), funded by MOE, 2009-2012.
Internationalization of Undergraduate Education in Economics and Management (participating), funded by MOE, 2007-2011.
Australian NGOs in China, funded by Australia-China Council(participating), 2003.
荣誉奖励 Honors and Awards
1、IBS Teaching Award.IBS. 2022.1.
2、IBS Teaching Award.IBS. 2021.7.
3、IBS Teaching Award.IBS. 2021.1.
4、IBS Teaching Award.IBS. 2020.7.
5、IBS Teaching Award. IBS. 2019.12.
6、2007, Chen Meijie Prize for excellence in teaching, by Beijing Foreign Studies University
Vision: To be an international business school that bridges China with the rest of the world by providing shared global business practices and technological advances for future business talents.
Mission: We are committed to cultivating open-minded, socially responsible, and globally competent business leaders by integrating diverse cultures and inspiring continuous innovation.
Value: Diversity, Sustainability, Global Perspective, Continuous Improvement
