SOOPRAMANIEN Didier (UK)

Professor

Ph.D. in Economics, Lancaster University, UK

Highest Education Qualification

PhD Economics (Lancaster University, UK, 2002)

Current Academic Position 

Foreign Expert Professor at the International Business Schoolof Beijing Foreign Studies University (September 2024-current) 

Previous Academic Appointments (in Higher Education/University Since 2002)

Solbridge Business School, South Korea (2024-March to August, Visiting Professor)

Seoul National University Asia Centre, South Korea (November 2023-March 2024, Visiting Research Fellow)

Xi’an Jiaotong Liverpool University, Suzhou, China (2021-2023, Senior Associate Professor)

Loughborough University, UK (2018-2021, Reader/Senior Associate Professor)

International Business School of Beijing Foreign Studies University, PR China (2012-2018, Associate Professor)

Lancaster University, UK (2002-2011, Assistant Professor)

Research and Teaching Interests

Market Research/Consumer Behaviour 

Innovation Adoption

Transport and Mobility Mode Choices

Business Strategy 

Publications  

Huang, J., Daryanto, A., Hogg, M. and Soopramanien, D. (2025) Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences, Journal of Consumer Behaviour.

Huang, Y., Qian, L., Soopramanien, D. and Tyfield, D. (2023) Dynamic Preferences for Electric Vehicles in China: A longitudinal Approach. Transportation Research Part A. Vol,176, 103797

Soopramanien, D., Daryanto, A. and Song, Z. (2023) Urban residents' environmental citizenship behaviour: The roles of place attachment, social norms and perceived environmental responsibility, Cities, Vol 132, 104097

Publications (continued)    

Qian, L, Zhan, P and Soopramanien, D. (2022) Influences of Car Sharing and Car License Plate Lottery Policy on Consumer Preference and Accessibility in Urban Mobility System: A Stated Preference Experiment in Beijing, Journal of Cleaner Production, Vol 362, 132505 

Daryanto, A., Song, Z. and Soopramanien, D. (2022). The COVID-19 Pandemic as an Impetus for Pro-Environmental Behaviours: The Role of Causal Attribution, Personality and Individual Differences, Vol 187. 

Mundel, J, Soopramanien, D., Huddleston, P. (2021) Affordable luxuries: Comparing American and Chinese millennial consumers, Asia Pacific Management Review, Vol 26, 4, 215-225 

Huang, Y., Qian, L. Tyfield, D. and  Soopramanien, D. (2021) On the Heterogeneity in Consumer Preferences for Electric Vehicles across Generations and Cities in China, Technological Forecasting and Social Change, 167.

Huang, Y., Qian, L., Soopramanien, D. and Tyfield, D. (2021) Buy, Lease or Share? Consumer Preferences for Innovative Business Models in the Market for Electric Cars, Technological Forecasting and Social Change,166, May 2021. 

Akpan, J.I, Soopramanien, D. and Kwak, D-HA. (2020) Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic, Journal of Small Business & Entrepreneurship, pp.1-1.1 

Song, Z., Daryanto, A. and Soopramanien, D. (2019) Place attachment, trust and mobility: Three-way interaction effect on urban residents' environmental citizenship behaviour, Journal of Business Research,105, pp.168-177.

Huang, T., Fildes, R., Soopramanien, D. (2019) Forecasting Retailer Product Sales in the Presence of Structural Change. European Journal of Operational Research, 279, pp.459-470.

Qian, L., Grisolia, J., and Soopramanien, D. (2019) The Impact of Service and Government-policy Attributes on Consumer Preferences for Electric Vehicles in China, Transportation Research Part A,122, pp.70-84.

Song, Z. and Soopramanien, D. (2019) Types of Place Attachment and Pro-Environmental Behaviours of Urban Residents in Beijing, Cities, 84, pp.112-120 

Qian, L., Soopramanien, D., Daryanto, A (2017) First-Time Buyers’ Subjective Knowledge and the Attribute Preferences of Chinese Car Buyers, Journal of Retailing and Consumer Services, Volume 36, pp. 189-196 

Qian, L. and Soopramanien, D. (2015) Incorporating heterogeneity to forecast the demand of new products in emerging markets: green cars in China, Technological Forecasting and Social Change, Volume 91, February 2015, pp. 33-46. 

Huang, T., Fildes, R., Soopramanien, D. (2014) The value of competitive information in forecasting FMCG retail product sales and the variable selection problem, European Journal of Operational Research, Volume 237, Issue 2, 1 September 2014, pp.738-748. 

Publications (continued)

Qian, L. and Soopramanien, D. (2014) Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market, Journal of Business Research, Vol. 67,6, pp.1226-1232.

Onggo, S., Pidd, M., Soopramanien, D. and Worthington, D. (2012) Behavioural modelling of career progression in the European Commission, European Journal of Operational Research, Vol. 222, Issue 3, 1 November 2012, pp. 632-641. 

Qian, L. and Soopramanien, D. (2011) Heterogeneous consumer preferences for alternative fuel cars in China, Transportation Research Part D: Transport and Environment, Vol. 16, Issue 8, December 2011, pp. 607-613.

Soopramanien, D. (2011) Conflicting attitudes and scepticism towards online shopping: the mediating role of experience, International Journal of Consumer Studies, Volume 35, Issue 3, May 2011, pp. 338–347.  

Kirkbride, C. and Soopramanien, D. (2010) “Competition online and the preference ordering of offers” (Special Issue) International Review of Retail, Distribution and Consumer Research, vol. 20, 4, pp. 379-395. 

Soopramanien, D. and Liu, H, J. (2010). The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance, Journal of Retailing and Consumer Services, Vol. 17, Issue 4, pp. 306-312.  

Onggo, S. Pidd, M. Soopramanien, D. and Worthington, D. (2010) Simulation of Career Development in the European Commission, Interfaces, May-June, pp. 184 – 195. 

Rogers, G. and Soopramanien, D. (2009) 'The truth is out there! How external validity can lead to better marketing decisions', International Journal of Market Research, vol. 51(2), pp. 163-180 (Winner of the Market Research Society Award for Collaborative Research. Also short-listed for best paper in the International Journal of Market Research) 

Soopramanien, D. and Finlay, S. (2008) “Risk in Credit Granting and Lending Decisions: Credit Scoring” in Encyclopaedia of Quantitative Risk Assessment, Editors Everitt, B. and Melnick, E., Wiley. 

Soopramanien, D. and Robertson, A. (2007) “Adoption and usage of Online shopping: An analysis of the characteristics of buyers, browsers and non-internet shoppers”, Journal of Retailing and Consumer services, Vol. 14, pp. 73-82. 

Soopramanien, D., Robertson, A. and Fildes, R. (2007) “Consumer Decision Making, E-commerce and Perceived Risks”, Applied Economics, Vol.  39, issue 17, pp. 2159-2166. 

Robertson, A. Soopramanien, D., and Fildes, R. (2007) “A Segmentation based analysis of Internet Service Adoption of UK”, Technology in Society, Vol. 29, pp. 339-350. 

Publications (continued)

De Kervenoael, R., Soopramanien, D., Elms, J. and Hallsworth, A. (2007) “Personal Privacy as a positive experience of shopping: An illustration through the case of online grocery shopping” International Journal of Retail and Distribution Management, Vol. 35, pp.583-599. 

Robertson, A., Soopramanien, D. and Fildes, R. (2007) “Segmental New-Product Diffusion of Residential Broadband Services”, Telecommunications Policy, Vol. 31, pp 265-275 

De Kervenoael, R., Soopramanien, D., Elms, J. and Hallsworth, A. (2006) “Exploring Value through Integrated Service Solutions: The Case of e-Grocery Shopping”, Managing Service Quality (renamed Journal of Service Theory and Practice), Vol. 16, No.2, pp.185-202. 

Minussi, J., Soopramanien, D. and Worthington (2006) “Modelling and Testing the assessment of Risk of defaulting of companies in the context of the Basel accord: A Brazilian case study”, Panorama Socioeconomico, 24, pp. 76-85.

Crone, S. and Soopramanien, D. (2005) “Predicting Consumer Online Shopping Adoption for Market Modelling using Artificial Neural Networks” in: H.Arabnia; R.Joshua; Y.Mun (eds.): Proceedings of the International Conference on Data Mining, DMIN’05, Las Vegas, CSREA 

Robertson, A., Fildes, R. and Soopramanien, D. (2004) “Understanding Residential Internet Service Adoption Patterns in the UK”, Telektronikk, Vol. 100, No. 4, pp. 84-94.

Johnes, G. and Soopramanien, D. (2001) “A New Look at Gender Effects in Participation and Occupation”, Review of Labour Economics and Industrial Relations, Vol. 15, pp. 415-44

Research Work in Progress

Car dependency and creative car consumers (with Klaudia Kania, Nina Michaelidou, Kemefasu Ifie) Conference Paper/Abstract accepted for RARCS2023 Lyon France (target journal JCR)

Endogeneity investigation of Place attachment Relationships (Daryanto, A and Song, Z)

Legitimisation Strategies Disclosure in Annual Reports and CSR (KY Lim et al) 

Grants

Co-applicant (with Dr Nina Michaelidou) School of Business and Economics, Loughborough University, PhD Funding for “Schematic Analysis of Car Independence and its Disadoption” (awarded in 2019)

Named co-investigator of National Natural Science Foundation of China funding: (i)Theoretical and Empirical Studies on the Dynamic Diffusion of Low Carbon Innovations: The Perspective of Socio-technical System Evolution (awarded in 2015) (ii) Adoption and Diffusion of New Vehicles: The Unified View of Electrification, Sharing and Connected-Autonomous Driving (awarded in 2019)  

Lancaster University and Management School Grants: (1) Online consumer behaviour (2) ICT adoption and small states

Lancaster University Small Grant: Online Grocery Strategy  

EU Commission research grant to study internal career progression (with Pidd, M., Worthington, D. and Onggo.S)

Research funding from Premier Line (B2B insurance) to develop analytical models for insurance market

North-West Development Agency Innovation Voucher

Named co-investigator of ￡1.9M RCUK Cross-Disciplinary Interfaces Programme Project: CaTalyST – Citizens Transforming Society: Tools for Change

Awards

Best Teacher Award at the International Business School Beijing Foreign Studies University (2017)

High End Foreign Expert Programme (State Administration of Foreign Experts Affairs of China, 2016)

Appreciation Award for Foreign Professors, Beijing Foreign Studies University (September 2016)

Second Prize Award for Best Foreign Professor awarded at Beijing Foreign Studies University (December 2013)

Paper shortlisted by the Market Research Society for best paper in the International Journal of Market Research (2010)

Winner of Best Paper for Collaborative Research (2009) Market Research Society

Elsevier prize for Most Innovative paper, 13th EIRASS conference, Budapest, Hungary (with De Kervenoael, R., Elms, J. and Hallsworth, A, 2006) 

Consultancy Experience 

Astra Zeneca: (1) Events Forecasting, (2) Segmentation modelling and (3) Conjoint Analysis

Shop Direct: (1) Online Demand Modelling and (2) Returns Modelling

P&G: Forecasting of Consumer Intention to Buy FMCG (through PhD Supervision of a research manager from the company)

Lotus Cars: Demand Forecasting

Deloitte: Forecasting the Impact of IT on the Sales Process

European Commission: Modelling Careers Progression

Premier Line Direct: Analytical Models for B2B Insurance

RSA: (1) Digital Divide and Community Engagement Online and (2) Risk and Trust in an Ageing Society

Teaching Experience (Undergraduate and Postgraduate)

Marketing Research (Undergraduate)

Consumer Behaviour (Undergraduate)

Marketing Mix (Undergraduate)

International Marketing (Undergraduate and Postgraduate)

Research Methods   (Undergraduate and Postgraduate)

Integrated Marketing Communications (Undergraduate)

Strategy Analysis  (Postgraduate)                              

Thesis/Dissertation Supervision and PhD Supervision 

Thesis/Dissertation supervision at Undergraduate and Postgraduate levels 

PhD supervisions and completions

(Successful completions: Joao Minussi, Tao Huang, Ozge Dilaver, Hong Juan Liu, Greg Rogers, Lixian Qian)  

(Current student at Loughborough University: Klaudia Kania)

Administrative/Managerial Experience

Director of Work Based Learning (Loughborough University, United Kingdom)

Caretaker Director of Automotive Retail Management Executive Programme(Loughborough University, United Kingdom)

Academic Director of the Solbridge International Degree Programme (Beijing Foreign Studies University, China)

Programme Director of the MSc in E-Business and Innovation (Lancaster University, UK)

Programme Leader of the MSc in Management Science and Marketing Analytics I also co-founded this MSc programme (Lancaster University, UK) 

Responsible for Students’ Careers and Employability (Lancaster University, UK)

Postgraduate Admissions for the MSc in Operational Research programmes(Lancaster University, UK)

Undergraduate Admissions tutor (Lancaster University, UK)

External Activity/Service Roles

Guest Editor (With A.Daryanto and Z. Song) Special issue in Frontiers in Psychology on individual and cultural differences in sustainable consumption.  https://www.frontiersin.org/research-topics/32334/individual-and-cultural-differences-in-sustainable-consumer-behavior

Guest Editor (With Nina Michaelidou and Lixian Qian) for the Journal of Consumer Behaviour; Consumer Transport and Mobility Decisions (2023)

(See editorial: https://onlinelibrary.wiley.com/doi/10.1002/cb.2145)

Guest Editor (2021) (with Akpan, J and Kwak, D.H) for the Journal of Small Business and Entrepreneurship on Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic.

External Examiner at Xi'an Jiaotong-Liverpool University (2019-2021)

Reviewer for Academic Journals such as Transportation Research A, Journal of Business Research, Technological Forecasting and Social Change, European Journal of Marketing, Applied Geography, Journal of Retailing and Consumer Services, Energy Policy, International Journal of Forecasting & European Journal of Operational Research