YANG Shaoguang

Lecturer

ysg@bfsu.edu.cn

科研成果 Achievements in Academic Research

Journal Papers 

1. Shaoguang Yang, Qian Xu, Liyin Jin. (2021). Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment. International Journal of Research in Marketing, 38, (2021) 1073-1087 [SSCI]

2. Shaoguang Yang, Huixin Deng, Hao Wang. (2019). Research on Sharing Economy: Review and Prospects on the Liquid Consumption Perspective. Modernization of Management, DOI: 10.19634/j.cnki.11-1403/c. 2019.02.031. [Core Journal]

3. Shaoguang Yang, Liyin Jin. (2018). A Literature Review of Consumer Behavior towards Vices and Virtues. Foreign Economics & Management， DOI: 10.16538/j.cnki.fem.2018.12.006. [CSSCI] 

Conference Papers 

1. Shaoguang Yang, Qian Xu, Liyin Jin (2018). How Consuming Sequences of Vices and Virtues Influence Experience. SCP 2018 Annual Conference. Society for Consumer Psychology.

2. Shaoguang Yang, Qian Xu, Liyin Jin (2018). The Sequence Effect of Justification. 2018 Global Marketing Conference. American Marketing Association.

3. Shaoguang Yang, Qian Xu, Liyin Jin (2017). Sweet or Sweat, Which Should Come First: The Sequence Effect of Justification. 2017 International Forum of Marketing Science & Applications. National Natural Science Foundation of China Management Science Department.

Academic Service

1. Reviewer for Peer-Review Journals, Journal of Marketing Science, 2018-now.

荣誉奖励 Honors and Awards

1. Outstanding Teaching Reward of Undergraduate Course, International Business School, Beijing Foreign Studies University, China, 2021.

2. China Marketing Science Young Scholar Award (the second prize), 2017 International Forum of Marketing Science & Applications, National Natural Science Foundation of China Management Science Department.