Teaching and Research

ZHU Nibing

Date:2025-09-12

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ZHU Nibing

Lecturer

zhunibing@bfsu.edu.cn

科研成果 Achievements in Academic Research

Journal Papers 

1. Zhu, Nibing, Zhilin Yang, Shaohan Cai, and Haohao Sun(2022). Understanding the Differences between Chinese and Western Business Practices: Insights into Confucian Philosophy. European Journal of International Management, Vol. 17, Nos. 2/3, pp.180–197.[SSCI]

2. Wang, Xiaoyan, Haibo Raymond Pan, Nibing Zhu*, and Shaohan Cai(2021). East Asian Films in the European Market: The Roles of Cultural Distance and Cultural Specificity. International Marketing Review, Vol. 38, No. 4, pp. 717-735.[SSCI]

3. Zhu, Nibing, Chang Liu, and Zhilin Yang(2021). Team Size, Research Variety, and Research Performance: Do Coauthors’ Coauthors Matter? Journal of Informetrics, Vol. 15, No. 4, 101205.[SSCI]

4. Jiang, Ling, Nibing Zhu, Zhilin Yang, Shen Xu, and Minjoon Jun(2018). The Relationships between Distance Factors and International Collaborative Research Outcomes: A Bibliometric Examination. Journal of Informetrics, Vol. 12, No. 3, pp. 618–630.[SSCI]

Conference Papers 

1. Zhu, Nibing, Chang Liu, and Zhilin Yang(2019). The Role of Network Openness on Research Performance. Paper presented at Proceedings of the 21st Australia and New Zealand Marketing Academy Conference (ANZMAC 2019). Australia and New Zealand Marketing Academy. 

Academic Service

1. Journal Reviewer:  Service Business, Scientometrics

2. Key Member of Preparatory Committee, China Marketing International Conference, Web Conferencing, June 20-30,2020

3. Key Member of Preparatory Committee, China Marketing International Conference, Baiyun International Convention Center, July 22-25, Guangzhou, Guangdong, China,2019

4. Key Member of Preparatory Committee, China Marketing International Conference, Business School, University of International Business and Economics, July 14-17, Beijing, China,2017

价值观(Value):多样性 · 可持续性 · 全球视野 · 持续改进

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愿景(Vision)通过共享全球商业实践与科技进步,为未来商业人才提供成长平台,建设一所连接中国和世界商业文明的全球化商学院

使命(Mission)融合多元文化、激发持续创新,培养具有开放视野、社会责任和全球胜任力的未来商业精英

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