国际商学院陈茵副教授撰写的英文商科教学案例 "The Chinese Curling Association: The Way Ahead" 被国际著名案例研究机构——毅伟商业案例库在线出版发行（案例编号：9B16M124）。该案例为优秀案例，被列为案例库的封面案例之一，优先向全球商学院推广。

毅伟商业案例库还对陈茵就案例教学和案例写作等主题进了专访。该案例是在访谈基础上开发的原创教学案例，讲述和分析了中国冰壶协会如何从零起点建立中国冰壶队伍，在短短十年时间里便将其国家队培养成世界一流强队的过程。该案例选题新颖，以体育组织为研究对象，为战略管理、公共政策、组织创新等课程提供了鲜活而有趣的学习资料。这是国际商学院的第三篇入选案例，陈茵个人的第二篇入选案例。此次入选封面案例，体现了国际商学院在高水平教学案例开发方面的重要进展。

毅伟商业案例库（Ivey Publishing, The Richard Ivey School of Business, The University of Western Ontario）代表了全球教学案例出版的最高标准，是全球领先的商业案例提供商，与哈佛案例库、欧洲案例库并称为“国际三大商业案例库”。其案例被全球各大商学院购买并广泛使用。案例教学是商科本科、MBA、EMBA教学中最为常用的教学方式，在全球商学院的AACSB（国际高等商学院协会）和AMBA（英国工商管理硕士协会）认证中占有非常大的权重。而且各高校入选三大案例库的案例数量在教育部新一轮的工商管理学科评估中也将占有重要权重，得到全国各大知名高校的高度重视。国际商学院也非常重视案例教学和本土化案例开发工作，专门成立了案例中心，充分发挥北京外国语大学外语结合商科专业的独特优势。
 

毅伟商业案例库官网链接：https://www.iveycases.com/News/curling-in-china-how-far-can-the-sport-go

 

 

 

 

Curling in China: How Far Can the Sport Go?

The sport of curling provides an exciting context for instructors and students to explore a variety of topics.

Curling was officially included in the 1998 Winter Olympic Games. Since then, its popularity has spread beyond its Scottish roots and established presence in Canada to many other countries, including China.

After the Olympics, The Chinese Curling Association has managed to elevate its national team to an elite status, admired internationally. How was it able to achieve this standing within a 10-year period and with fewer than 300 curlers?

In 2014, the Association needed to develop a strategic approach in order to increase the popularity of the sport in a healthy and sustainable way. Just how far could this sport go in China with threats looming?

Yin Chinese CurlingThis question forms the basis of a new business case by Yin Chen, an international instructor at Beijing Foreign Studies University. We asked her about her Chinese Curling Association: The Way Ahead case, for use in undergraduate, graduate, and MBA classes on strategic management, international strategy, and sports management or public policy.

Why do you think the Chinese Curling Association made a good case study?

I’ve been following the Chinese Curling Association for years. It’s a widely admired organization in its industry and a perfect case for students who are studying business policy. More interestingly, the case can be used to illustrate the innovation diffusion theory.

What makes the case relevant for students?

This case offers a more exciting way for students to study sports management in China. Students can obtain valuable knowledge about the Chinese sports industry, as this information is rarely available in public sources—especially in English.

What do you see as the value of writing and teaching with real-life business cases?

I believe writing and teaching with real-life business cases are rewarding experiences. It also makes for better teachers.

What advice do you have for an author writing a case for the first time?

If you are thinking about writing your first case, you are halfway there; determination and inspiration will take you the rest of the way.

Would you like to learn more about writing cases? There’s still time to register for Ivey Publishing’s upcoming Case Teaching and Writing Workshops in California, December 9–12, 2016.

The Chinese Curling Association: The Way Ahead case is available from Ivey Publishing. If you would like to use this case, connect with the Ivey Publishing customer support team at cases@ivey.ca or 1-800-649-6355, or order the case online at iveycases.com.