Teaching and Research

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Career History

Lecturer in Management Science at Lancaster University (2002-2011)

Research Consultant at Knowledge Partners (20 12-current)

Research Fellow at Lancaster University (20 12-current)

Research and Teaching Interests

Marketing Modelling and Analytics 、Consumer Behaviour 、Digital Marketing 、Applied Data Mining 、MarketResearch


Qian , L and Soopramanien , D (2011) Heterogeneous consumer preferences for altemative fuel Cars in China, Transportation Research Part D: Transport and Environme叫 Volume 16, Issue 8, December 2011, pp. 607-613

Soopramanien D,(2011) Conflicting attitudes and scepticism towards online shopping: the mediating role of experience, Internationa1 Journal 01 Consumer Studies, Volume 35, Issue 3, May 2011, pp. 338-347

Kirkbride C and Soopramanien D, (2010) "Competition online and the preference ordering of offers" (Special Issue) International Review 01 Retail, Distribution and Consumer Research, vo120(4), pp 379-395

Soopramanien D and Liu, Hong Juan (2010). The importance of understanding the exchange context when developing a decision support tool to target prospective customers of business insurance, Journal 01 Retailing and Consumer Services, V olume 17, Issue 4, pp 306-312

Onggo , S. Pidd, M. Soopramanien, D. and W 0l 1hington, D. (2010) Simu1ation of Career Deve10pment in the European Commission, lnterfaces, May-June, pp. 184 - 195

Rogers G. and Soopramanien , D. (2009) 'The truth is out there! How extema1 va1idity can 1ead to better marketing decisions', lnternational Journa1 of Market Research, vo151(2), pp 163-180 (Winner of the M.α rket Reseαrch Society Aw,αrdfor Coll,αbor,α tive Rese,αrch-also short listed for bestpαper in the lnternαtional Journal of Market Reseαrch

Soopramanien , D and Fin1ay , S. (2008) "Risk in Credit Granting and Lending Decisions: Credit Scoring" in Encyclopaedia of Quantiω的e Risk Assessment, Editors Ever巾, B. and Melnick, E., Wi1ey.

Soopramanien, D. and Robe11son, A. (2007) "Adoption and usage of On1ine shopping: An ana1ysis of the characteristics of buyers, browsers and non-intemet shoppers" Journal of Retailing αnd Consumer services, Vol. 14, pp 73-82

Soopramanien, D., Robertson, A. and Fi1des, R.(2007) "Consumer Decision Making, E-commerce and Perceived Risks", Applied Economics, V 01, issue 17, pp2159-2166

De Kervenoae1, R., Soopramanien, D., Elms, J. and Hallsworth, A. (2006) "Exp1oring Va1ue through Integrated Service Solutions: The Case of e-Grocery Shopping", Managing Service Quality, Vol. 16, No.2, pp185-202

Robertson, A. Soopramanien, D., and Fi1des, R. (2007) "A Segmentation Based ana1ysis ofIntemet Service Adoption ofUK", Technology in Society, Vo129, pp339-350

De Kelvenoae1, R., Soopramanien, D., E1ms, J. and Hallsworth, A. (2007) "Persona1 Privacy as a positive experience of shopping: An illustration through the case of on1ine grocery shopping" lnternational Journal of Retail and Distribution Management, Vo1 35, pp583-599

Robertson, A. Soopramanien, D., and Fi1des, R. (2007) "Segmenta1 New-Product Diffusion of Residentia1 Broadband Services", Telecommunications Policy, Vo131, pp265-275

Minussi,上, Soopramanien, D. and Worthington (2006) "Modelling and Testing the assessment ofRisk of defaulting of companies in the context of the Base1 accord: A Brazi1ian case study", Panorama Socioeconomico, 24, pp76-85

Crone , S. and Soopramanien , D. (2005) "Predicting Consumer On1ine Shopping Adoption for Market Modelling using Artificia1 Neura1 Networks" in: H.Arabnia; R.Joshua; Y.Mun (eds.):

Proceedings ofthe lnternational Conference on Data Mining, DMIN'05, Las Vegas, CSREA

Robertson, A., Fi1des, R. and Soopramanien, D. (2004) "Understanding Residentia1 Intemet

Service Adoption Pattems in the UK" Telektronikk, Vol. 100, No. 4, pp84-94

Johnes , G. and Soopramanien , D. (2001) "A New Look at Gender Effects in Participation and Occupation" Review ofLαbour Economics ωld lndustrial Relations, Vol. 15,pp415-443

Research work/Papers in progress

Intra-Household e-grocery pre-purchase trajectories: in between technological and social practices (With De Kervenoael, R); targetedjournal: Intemational Journal ofHwnan Computer Interaction

Forecasting car demand in China using diffusion models-submitted to the Journal ofBusiness Research (with Lixian Qian)

Using context effects for the validation of preference data (with Greg Rogers)

Consumer reaction to product recall (with Zhan Pang)- work in progress presented at ElRASS conference, San Diego in July 2011.

Statistical modelling of defaulting companies for the Basel Accord: A Brazilian case study (wi Minussi, J and Worthington, D.)

Comparing modelling approaches for corporate credit scoring using multi-level categories of risk (With Worthington, D and Minussi,J


Fellow ofthe Royal Society of Arts and Manufacture

Member ofthe Operational Research Society

Professional Membership ofthe Association for Computing Machinery

Associate Member ofthe Market Research Society (MRS)


University and Management School Grants: (1) Online consumer behaviour (2) ICT adoption and small states

University Small Grant: Online Grocery Strategy

EU Commission research grant to study intemal career progression (with Pidd, M., W orthington, D. and Onggo 1990.S)

Research Grant from Premier Line to develop analytical models for Business to Business marketing.

North-West Development Agency Innovation Voucher

Named co-investigator of f 1.9M RCUK Cross-Disciplinary Interfaces Programme Project: CaTalyST - Citizens Transforming Society: Tools for Change (awarded in 2011)


Elsevier prize for Most Innovative paper, 13th ElRASS conference, Budapest, Hungary (with De Ke 1V enoael, R., Elms, J. and Hallsworth, A, 2006)

Winner of best paper for collaborative research (2009) Market Research Society

Paper shortlisted by the Market Research Society for best paper in the Intemational Journal of Market Research (2010)